Goodbye Mobile… Hello Apps!

Mobile 2.0 Europe becomes AppCircus Developer Day.

Great things have their time. While the industry evolves at lightning speed, we do as well! Old challenges have been settled and new ones have arisen. To reflect these changes, the Mobile 2.0 Europe team has decided to discontinue the mobile conference series to go for what this industry urgently needs: a developer event to bring together local app developers and help the communities to be successful in the new app economy!

Come and join us at Universitat Pompeu Fabra in Barcelona at AppCircus Developer Day next 21st of June!


The future of mobile at Mobile 2.0 Europe

The Mobile 2.0 Europe – openIDEAS 2011 Conference in Barcelona started with a keynote and a panel about the future for mobile technology and industry. Development and innovation, the role for developers, Internet of things, software and hardware and the relation between mobility and humans were part of the subjects.

Carlos Domingo, Telefonica R+D CEO, started with a keynote followed by the panel formed by Domingo himself plus Peter Vesterbacka, Angry Birds Mighty Eagle, Jaques van Niekerk, MIH CTO, Simon Best, Orange Group Senior Director moderated by Martin Duval, Bluenove Founder and CEO. Both keynote and panel had the intention of analysing the future mobile scenarios.

Nowadays smartphones mean an example of how our devices and objects will be connected in the near future, users will be sending and receiving a huge amount of thata that will have a strong impact in the way we live, and all this thanks to mobile.

To analyse the reason why mobile Internet has such a great impact on us, its important to understand the fact that users are humans and humans like to move. Users have been static since computers arrived to their lives only because technology wouldn’t allow them to move.

Carlos Domingo quoted Matt Galligan: “The future of mobile is the future of everything”.

In the next 10 years there will be 50 billion objects connected to Internet, mobile data will grow 50 times, smart cities will be possible due to the big amount of organized information and the content distribution model, including apps, will give a bigger share to creators (and developers) because the channels for digital distribution will be strong enough that traditional channels wont be necessary.


The Jury for AppCircus @ Mobile 2.0 Europe

AppCircus is an app contest and showcase that travels around the world promoting the most innovative apps, and is ready to open the show again in Barcelona during the Mobile 2.0 Europe – openIDEAS conference, 10 apps will pitch in front of the jury and audience and will be introduced to the industry. This is the jury that will analyse them (read below for bio’s).

Carlos Domingo, CEO Telefónica I+D.
Sanyu Kiruluta, Team Lead, Developer Relations EMEA, RIM.
Leandro Mario, Cino, Business Development & Spain/LAR Portfolio Manager at INTEL Corp.
Reimund Schmald, Marketing Manager EMEA Mobile Division of Nuance Communications Inc.
Fernando Kanacri, Marketing Services Manager, Nokia Iberia.

Sanyu Kiruluta, Team Lead, Developer Relations EMEA, RIM.

Sanyu Kiruluta is a Senior Application Development Consultant with the Developer Relations team at Research in Motion. Her team is responsible for providing technical support to RIM Alliance Partners and BlackBerry® platform developers around the world. Sanyu specializes in mobile social networking applications on the BlackBerry platform. She has a B.Sc. in Computer Science from Concordia University and an MBA from Queen’s University.

Reimund Schmald, Marketing Manager EMEA Mobile Division of Nuance Communications Inc.

Reimund Schmald is Marketing Manager in the Mobile Division of Nuance Communications Inc. responsible for EMEA Central and Eastern Europe. He has been in the speech technology industry for 15 years joining Nuance in 2003 through acquisition. While at Nuance has held a number of Sales and Business Development positions and in January 2011 became responsible for the Marketing of the Handset based mobile technologies and solutions. Previously Reimund held several sales positions in the semiconductor and imaging industry. He received a diploma in semiconductor physics from Aachen Technical University, Germany. Reimund is married and has two children.

Fernando Kanacri, Marketing Services Manager, Nokia Iberia.

Fernando is responsible for managing Ovi Ecosystem including Ovi Store, Nokia’s key application and content selling platform. After twelve years of experience in the Internet and IT sector in several marketing, he joined Nokia in January 2008, to focus on entertainment business managing Ovi Store and reinforcing the relationships with developers to add local relevant contents to the store.

Carlos Domingo, CEO Telefónica I+D

Carlos Domingo is CEO for Telefónica R&D; he joined the company in 2006 as Director of Internet & Multimedia and Director of the Barcelona Center. Since then, he has implemented a new way of working and a new understanding of the R&D in a big Telco. Carlos serves on the board of directors of Jajah since 2010.

Carlos holds a MSc in computer science from the Tokyo Institute of Technology, a PhD in computer science from the Polytechnic University in Catalonia and post grad business studies from Stanford Graduate School of Business.

With more than 15 years of experience in the IT and telecommunications world, he has developed a big part of his career in Japan and USA, being VP of Celertem Technologies and eventually becoming the President & CEO of its subsidiary in Seattle after merging Extensis LizardTech and DiamonSoft.

In 2008 he was awarded with the `National Award to the Professional Career´ granted by the Asociación de Ingenieros en Informática (Computer Science Engineers Association) in Spain.

Leandro Mario, Cino, Business Development & Spain/LAR Portfolio Manager at INTEL Corp.

Leandro Cino, current Business Development & Spain/LAR Portfolio Manager,  joined Intel at 2008 as Product Manager. He has been driving Marketing & PR strategies for Intel AppUp Developer Program through different GEO’s, for its global diffusion. Part of these concrete actions implies digging  into ‘Developers communities’ and ‘Global Events’ to get closer contact and effective communication with them. Intel AppUp Application Labs showrooms, demonstrates, application developers, how to easily monetize their future & existing apps by using the Intel AppUp developer program SDKs available for MeeGo, Adobe AIR, Java, .NET, and Windows C/C++. Beside this effort he leads New ‘Marquees applications’ engagements for Latin & Spanish Region.

Within his previous background, Leandro served as Regional Sales Manager at Intelligenx, Inc. (formerly i411), VP of Business Development. at Quantum System A/S and IT Manager – Project Manager at Netactica S.A. More than 15 years combining business & project management, team leadership and IT experience within different IT projects in multiple technologies and functions are been reflected in this entrepreneurial spirit with a solid knowledge of IT industry.

Leandro, Cino holds an Executive M.B.A. degree at IAE Business School (Universidad Austral), Executive Negotiation and Conflict Management at ESADE Business School, and Bachelor in Information Systems at U.A.D.E. University supporting an strong Background within business development, product management, negotiation, new technologies research and evaluation.

Program for day one at Mobile 2.0 Europe – openIDEAS Conference:

The AppCircus is programmed at 17h00 on June 16th and followed by a networking cocktail. Click here to view the complete program of the conference.


OpenDevMic : Get Your One Minute On Stage At Mobile 2.0 Europe


This year’s main theme is “imagine & build” at Mobile 2.0 Europe – openIDEAS Barcelona, but what better way  to really open up the conversation and start spreading a message and give developers a chance to launch an idea and turn it into something real, this is what we want to stimulate with openIDEAS.

We propose a dynamic format for developers at the conference to get on stage and pitch their idea to the audience. Simply and just as it has been the most common form of expression for artists for years; similar to all the one’s held around the world at coffeee shops, theatres and any stage that has a microphone open for anyone with a message for the audience listening.

So, here’s what’s new in our program:

Open Developer Microphone (OpenDevMic).

  • 5 Developers (each one get’s a pass for Mobile 2.0).
  • 1 minute to pitch your idea/cause/thought on stage.
  • Get feedback from speakers on your idea on stage.

This is a developer’s chance to really shoot a message a cross the conference and try to make an impact for their idea/cause/Startup.

Applying for OpenDevMic.

We want to make sure you are developers and that you will use our time and the audience time for a great pitch.

  1. Join the AppCircus facebook page.
  2. On the FB page, we have the OpenDevMic in the event list.
  3. Post your idea.
  4. Send us a twitt to @mobile20, using the hashtag #m2eu #opendevmic, to lets us know about the idea.

That’s it. We’ll select the best ideas to get on stage by next Tuesday.

Come on developers, this is your chance to be part of the conference and who knows… to make it happen for your idea!



Apps selected to pitch for AppCircus @ Mobile 2.0 Europe

More than 40 mobile applications applied to pitch for AppCircus@Mobile 2.0, we are very pleased with such a great turnout of innovative apps that showed interest in flying to Barcelona to be at our event. First a big thank you to all the App Artists that applied, without you we would not be where we are today. The online jury selected 12 apps to be part of the Mobile 2.0 Conference. In no particular order they are:

Panorama4D. App for taking 3D photos directly with your iPhone4 or iPad2. – True and real 3D depth. No fake 3D.

Nomad Analytics. Allows blackberry users to check Google Analytics from their mobile device.

Koleixo. Classroom management for teacher. Application for professors / teachers who wish to have comprehensive control over the classroom.


Voicemod. An app not just for hearing your voice modulated, it´s feeling that your voice has changed.



Radiome. Add your social networks plus mail contacts and music lists and you are all set. RadioMe is perfect for driving, cycling, working out. It is the radio station that plays your life.



Scandit. Shop, share and compare products with Scandit, the barcode scanning app that helps you shop smarter and save money.



SpeakingPal. This apps brings education to your mobile and turns it into a virtual English tutor.



Mobile Accesibility. This application has been designed for people who are blind. A screen-access application which allows people who are blind or have low vision to use an Android phone in an intuitive, easy and simple way.



Mobitto. This application allows users to find the best deals available around them. It is based on real-time discounts, offers and promotions and takes users privacy into account.



Mr. Shape Touch Card. App of picture cards for kids, with a lot of fun and a beautiful interface. “Mr.shape” is originally created for an animation short movie, written and directed by Motohiro Shirakawa.



Spotmole. does a quick check of your skin spots and moles using the phone’s camera or gallery. SpotMole may detect signs of melanoma using image processing and pattern recognition techniques.



MyChoicePad. app to use the Makaton Language Programme (symbols, signs and speech) to help children and adults with learning or communication disabilities to communicate.

These are all the apps that will pitch for 3 minutes on the main stage at Mobile 2.0 Europe – openIDEAS, we look forward in hearing their stories and also talk personally during the networking with their creators. If you would like to attend the event, please get your ticket here.


Mobile 2.0 Europe – openIDEAS – Final Program!

We are proud to present the final program of the 2011 edition of Mobile 2.0 Europe – openIDEAS Barcelona, on June 16 & 17, 2011, a two-day conference for visionaries and builders exploring the Future of Mobile Development and Innovation of an ever-changing Mobile Ecosystem. The event is taking place at the spectacular “Diagonal 00″ – the new Telefonica R&D Catalunya Headquarters.

The first day of Mobile 2.0 Europe – openIdeas 2011 will be devoted to the talks of distinguished members of the mobile industry who will analyze the present and future of the innovation in technology and the mobile market in keynotes, panels and startup pitches.

Download the Program (PDF 376 KB)

Some of the speaker highlights include:

Peter Vesterbacka, “Mighty Eagle” of Angry Birds.
Carlos Domingo, CEO Telefónica I+D.
Di-Ann Eisnor, VP Platform and Partnerships, Waze.
Jyri Engeström, Founder and CEO of Ditto.
Usman Haque, Director Haque Design + Research Ltd, Founder and CEO of
Fadi Bishara, Founder of Blackbox / Founder & CEO at techVenture, Inc.
Colin McElwee, Managing Director and Co-Founder of
Talmon Marco, CEO and Founder Viber.
Assaf Biderman, Associate Director of the SENSEable City Laboratory at MIT.
Petra Söderling, Founder and Chairman of the Board, Mobile Brain Bank.
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur, Founder and The Next Web. Jacques van Niekerk, CTO MIH Internet Group, and CEO at MIH SWAT – both divisions of the Naspers group.

And many more C-level participations from industry experts on the mobile app economy by companies such as Vision Mobile, Bluenove, FjordDistimo, Scoreloop, Future Platforms, Robot Media, Gbanga, Siine, Seesmic, SoundCloud, Tingle, uxebu, yuilop, Mobialia, skobbler, and many more…

Check the speakers’ page for complete speaker list, bio’s and latest confirmation updates.

We’re closing the first day with an edition of AppCicus, the competition and showcase that travels through more than 50 cities around the world in order to promote and reward the best apps. The selected apps that will present at the event will be announced on our blog soon, so stay tuned.

The second day is a developer day including four simultaneous workshop tracks (each for 50 persons) with – amongst others – sesssions from Intel, BlackBerry, BlueVia and a full day business track to learn all about how to make money with apps.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

About Mobile 2.0 Europe

Mobile 2.0 is an initiative to bring the entrepreneurs of the mobile industry together. A place where top leaders, industry experts, startups, developers and companies share their points of view about the present and the future of Innovation and Development in an ever changing mobile ecosystem. The first Mobile 2.0 Conference was held in the year 2006 in the City of San Francisco. Mobile 2.0 Europe is presented by dotopen and the Mobile 2.0 Advisory Board. To read more about Mobile 2.0 Europe, please visit the about page.

About AppCircus

AppCicus is a unique global travelling showcase of the most creative and innovative apps presented by their creators during some of the most influential international events in mobile/web. AppCircus is open to developers, startups and any other organization and offers each participant a chance to get a nomination to the Mobile Premier Awards. AppCircus is powered by dotopen.



Mobile, Multiplatform and Trans Media: Designing for the Connected World

Day one of Mobile 2.0 Europe – openIDEAS Conference includes presentations by industry experts from innovative companies working in the mobile area. One of these companies is FJORD. FJORD has been pioneering the art and science of digital service design since they  started out nearly ten years ago.

Fjord has a track record of analysing in depth the long-term underlying patterns of innovation and change in digital technology. That’s how they help clients to build real innovation into their interfaces and products. FJORD understands ‘new mobility’ – it’s beyond the mobile phone but about today’s mobile lifestyle.

Andy Goodman, Managing Director at FJORD will do a talk on Media consumption in a Mobile and Multi-device world, including some of the Key mobile consumption drivers:

  • - Snacking – time filling and boredom killing
  • - Location and context awareness – we know where you are and what you are doing
  • - Bodies in Motion – the faster we move the less we can interact
  • - Identity and presence – you are your SIM
  • - Device Limitations – degrade services gracefully
  • - Content services are moving towards a device agnostic paradigm, so your content travels with you effortlessly.
  • - Understanding the purpose of each device in a multi-screen world is the key to delivering great experiences.

About Andy Goodman, Managing Director at Fjord.

Andy is a pragmatic creative, shaping his work around a deep understanding of people, technology and markets. He’s been a digital native since 1994 when he was hired to write a documentary called “Secrets of the Internet”. After a few years playing around in the Games and Interactive TV industries he fell in love with mobile, and now runs the Madrid studio of Fjord, a leading Service Design agency. Here he helps some of the worlds biggest brands transform their businesses through user-centered thinking.


HTML5 mobile development

HTML5 has become one of the trendiest topics. The promise of simplifying design and development due to new tags has created an enormous impact on the media and more than a few developers have grown expectations around it.

Nikolai Onken, Co-founder, JavaScript company uxebu, will do a workshop on day 2 of Mobile 2.0 Europe – openIDEAS about the use of HTML5 in developing apps.

A quickstart into cross-platform HTML5 mobile development.

We all want to target more than one platform when developing mobile apps and the only widespread “platform” you can use to achieve this is the browser running JavaScript and HTML5.

In this workshop Nikolai Onken, will give you an overview of how to write mobile apps using HTML5, the different useable runtimes, frameworks and patterns that have proven to be helpful in mobile development.

You will dive into PhoneGap, writing mobile ready JavaScript, debugging and testing apps and maybe even start looking into how to breathe more life into your apps through talking to hardware.

After this workshop you will have a good overview of how and where to start when diving into mobile development and what the proper tools are for you to get the job done.

About Nikolai Onken, Co-founder, JavaScript company uxebu.

Nikolai has been developing web applications since 1997 and since then continuously been involved with open source projects such as the Dojo Toolkit. Since 2008, mobile cross platform development has been the primary focus of Nikolais work and he is pushing the browser as platform forward through projects like HumanAPI. Bein a co-founder of Europe based JavaScript company uxebu, Nikolai now is developing tools ( for developers to make mobile HTML5 development easier. You can find him at one of the many JS events if he’s not building mobile JavaScript applications reading or controlling hardware.


Social Media enabled Apps

On day 2, Mobile 2.0 Europe –openIDEAS Conference will be dedicated to help developers, managers, team leaders, companies, startups and any other member of the mobile ecosystem, to improve their projects.

Alberto Alonso Ruibal, founder of Mobialia, will do a workshop on integration between apps and Social Media, based on Mobialia’s experience developing apps that use Social Media to enrich user experience.

Workshop on Building Social Media Enabled Apps on Android

Alberto Alonso Ruibal is developing RadioMe in cooperation with Martin Varsavsky. This app is a “radio” app that plays your music mixed with you social news from Twitter, Facebook, LinkedIn, etc. (readed using Text-to-Speech synthesis). Alberto will use the experience developing this app to speak about how to integrate Social Media on Android Apps:

- Why integrating Social Media on your app

- A simple example, the share button

- Twitter, LinkedIn, Facebook API Integration

- Using Social Media for user authentication

About Alberto Alonso Ruibal.

Alberto is a Spanish Telecommunication Engineer. He worked many years as J2EE developer and ERP consultant. On 2010 he founded Mobialia, a startup specialized on Android applications. On Mobialia he developed apps like Mobialia Chess, the Internet Chess Club Android app, Gas Stations Spain, and many more. Now he is also cooperating with Martin Varsavsky on RadioMe, the Android app radio that plays your social media news.


Augmented Reality and Cultural Heritage at Mobile 2.0 Europe

Day one of Mobile 2.0 Europe – openIDEAS Conference will be dedicated to analyze the present and future of innovation in Mobile technologies.

Professors Gladys Chacartegui and Luis Villarejo, IT Project Managers, Community Initiatives at the Office of Learning Technologies (Universitat Oberta de Catalunya, will talk to the audience about their Augmented Reality and Cultural Heritage studies.

Augmented Reality and Cultural Heritage studies, a pilot project at Universitat Oberta de Catalunya.

The Office of Learning Technologies (LT) and the Laboratori del Nou Turisme (LNT) have started a new project based on the implementation of AR tools to help interpreting landscape. The purpose of this project is to make students able to provide landscape units with several types of contents. This objective will be achieved through the structuring of landscape data, which will enable the creation of data layers for AR browsers. These browsers will provide on-site landscape information through the mobile. The type of information that can be incorporated into the layers of data can be text, audio, video or web content. The main teaching objective is to introduce students to the possibilities of using augmented reality technologies applied to mobile telephony. The students of the Cultural Heritage subject will carry out a project through teamwork and a collaborative environment. This project is based on the creation of a landscape interpretation product for potential visitors who lack information on the landscape they are seeing. Students will design a project where landscape interpretation elements will be incorporated in an accurate way. These elements will allow describing the landscape beyond the simple visual contemplation. It will be possible to “read it” from a touristic point of view and provide additional information linked to the destination where visitors are.

IUOC: Enhanced Mobile Learning at the UOC is an initiative of the Universitat Oberta de Catalunya (UOC) that aims to take the UOC’s virtual campus, My UOC, to new, more current, interactive and portable scenarios, such as the iPad. In order to address students needs, the UOC, in collaboration with mobile phone operator Orange, developed a native application for the iPad from a user-centred perspective, guaranteeing a minimum learning curve for the application as it is intuitive and easy to use for both students and lecturers. Moreover, the learning application has been integrated into a pilot programme in which iPads with 3G connections are provided to 45 students and a number of lecturers for accessing, via the native application, the virtual campus and the UOC’s educational materials (adapted for the iPad) for a semester.

Students participating in iUOC have the ability to check their mail, diary, educational materials, classrooms and other students’ opinion literally in their hands. They, therefore, enjoy a high degree of accessibility and total autonomy in managing their time. This study will assess the importance of accessibility and autonomy with respect to an increase in learning productivity and efficiency. Giving students the option of deciding when and where to study inherently entails a reduction in transport costs, as students do not have to invest any money or time in travelling. In fact, one of the objectives of the iUOC project was to research how students can devote their time to learning while commuting, among other situations, the results of this research being applied to the design of the iUOC adaptations for the iPad and the portable Web.


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