Monthly Archive for May, 2011

Using OpenStreetMap data for Location Based Service Apps

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on May 31, 2011
in Business Track and Mobile 2.0 Europe
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On day 2 of Mobile 2.0 Europe – openIdeas Conference Philipp Kandal, CTO & co-founder of skobbler, will do a workshop on OpenStreetMap for Location Based Service Apps.

OpenStreetMap is becoming the Wikipedia of maps and with its massive growth many developers are switching over from expensive commercial map providers to free OpenStreetMap data.

This workshop is targeted to CTOs, Product Managers and developers who want to use OpenStreetMap data in their apps. It will provide a hands-on guide on how to achieve this and how to avoid the most common mistakes in implementing the data.

Content:

  • OpenStreetMap in a nutshell (User growth, Data growth)
  • Key benefits / risks compared to commercial map data
  • Use-cases for OpenStreetMap data (Points of interest, Street Maps, Routing, Outdoor apps)
  • OpenStreetMap APIs (export data, import data)
  • Third Party APIs that make using the data easier
  • Most important Open Source projects to build a complete mapping stack for free (Mapnik, OpenLayers)
  • OSM license in a nutshell and requirements for commercial use of the data (Attribution, Mixing of data)

Target audience

  • CTOs
  • Product Managers
  • Developers of mobile applications
  • Back-end and database developers
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Market Shifts In Content Distribution

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on May 31, 2011
in Business Track, Mobile 2.0 Europe, openIDEAS and Workshop
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On day 2 (June 17th), the Mobile 2.0 Europe – openIDEAS Conference program will be focused on helping developers, marketing professionals, project leaders as well as any other member of the mobile ecosystem, to monetize apps. In the Business Track, Vincent Hoogsteder, co-founder of Distimo will do a session on “Market Shifts In Content Distribution”

Mobile is one of the most competitive markets in the world right now. On all levels of its value chain, players are heavily competing and introducing new product innovations at a rapid pace. The field of mobile content distribution has seen dramatic changes over the last years, kicked off by the launch of the world’s first app stores. In this presentation we will go into the most relevant trends regarding content distribution & monetization in app stores. Based on our daily analysis of the major stores in the market we will go into our most
recent findings and shed light on what we feel comes next.

Distimo will also do a workshop on ”Monetization & Analytics In App Stores”

In this workshop, Distimo will provide insights in the latest monetization trends across the various app stores. Based on these insights, Distimo’s free analytics tool Monitor will be demonstrated to show how developers can steer their app distribution in stores like the Apple App Store, Google Android Market, GetJar, Nokia Ovi Store,
BlackBerry App World and Windows Phone 7 Marketplace. Developers will learn what key data is important to track on a daily basis and what can be learned from closely monitoring competing applications.

About Distimo

Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the
mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics.

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Performance Marketing for Mobile Apps Workshop

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on May 30, 2011
in Mobile 2.0 Europe, openIDEAS and Workshop
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Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 15H (3pm) Stefan Bielau will lead a session on “Performance Marketing for Mobile Apps“. This workshop is designed to provide mobile developers / publishers with an overview on the current opportunities to market an app efficiently and advice on the status quo for CPD campaigns.

Content:

  • - The discovery dilemma
  • - LTV & CPD: The importance of an app´s Lifetime Value & Cost-Per-Download
  • - Mobile performance marketing: networks, channels, pricings, best practice
  • - Mobile Marketing via “App Recommendation Networks”

Target audience

- developer and product managers of mobile applications
- brand and marketing manager, who are using mobile apps as a channel for marketing and communication

Book your tickets now! Tickets are currently available at 299 Euros for dotopen members.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

Follow @mobile20 on Twitter for latest news and updates.

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App Store Optimization (ASO) Workshop

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on May 30, 2011
in Mobile 2.0 Europe, openIDEAS and Workshop
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On June 17th, Day 2 of the Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 12am Stefan Bielau will lead a session on “App Store Optimization (ASO) for mobile developers“, most probably the biggest headache currently for many developers.

 

This workshop is designed to increase the marketing impact and appearance of an application within an App Store. It will explain the importance of ASO in order to increase visibility for an app as well as its influence on SEO tactics.

Content:

  1. Why is it important?
  2. Overview on the current App Store ecosystem
  3. “ASO starts before development”
  4. ASO tool, including:
  • - Competitor analysis
  • - Metadata (Icon, name, description, keywords, screenshots, video, marketing material etc.)
  • - Cross-promotion with social networks
  • - Update strategy
  • - Votes, Review and Comments

Target audience:

  • – developer and product managers of mobile applications
  • - brand and marketing manager, who are using mobile apps as a channel for marketing and communication
  • - SEO specialists, who want to add another tools to their portfolio of mobile SEO

 

Book your tickets now! Tickets are currently available at 299 Euros for dotopen members.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

Follow @mobile20 on Twitter for latest news and updates.

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New Speakers Added to Mobile 2.0 Europe – openIDEAS

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on May 27, 2011
in Mobile 2.0 Europe and openIDEAS
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If you haven’t decided yet to join the Mobile 2.0 Europe – openIDEAS conference in Barcelona on June 16th and 17th, 2011, check our latest info on confirmed speakers and program. Early Bird tickets are closing this Sunday (May 29th)!

This week we added the following speakers to our program:

Usman Haque, Director Haque Design + Research Ltd, Founder of Pachube.com.
Jacques van Niekerk, CTO MIH Internet Group, and CEO at MIH SWAT – both divisions of the Naspers group.
Petra Söderling, Founder and Chairman of the Board, Mobile Brain Bank.
Sanyu Kiruluta, Team Lead, Developer Relations EMEA, RIM.
James Parton, Head of Marketing for BlueVia, the new developer platform from Telefonica.
Cedric Giorgi, Director Europe of Seesmic.
Caroline Drucker, Product Manager, SoundCloud.
Talmon Marco, CEO and Founder Viber.
Hermés Piqué, Founder, Robot Media.
Colin McElwee, Managing Director and Co-Founder of Worldreader.org.
Esteve Almirall, Associate Professor ESADE – UPF.
Jochen Doppelhammer, Founder and CEO of yuilop.
Stefan Bielau, Founder & CEO at Stefan Bielau | Consulting.

More speakers are still added to our program every day, check the complete speakers list.

On Day 2 we have confirmed workshops by BlackBerry, BlueVia, Intel and sessions on Android and App Store Optimization (ASO) for mobile developers. Stay tuned here for more updates and details on our program.

Book your tickets now! Early Bird tickets are available until 29.05.2011 midnight CET!
After the 29th of May tickets for dotopen members will be 299 Euros.

If you’re interested to speak, pitch or sponsor at Mobile 2.0 Europe – openIDEAS events, please get in touch with us.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

Follow @mobile20 on Twitter for latest news and updates.

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Intel AppUp Application Lab @ Mobile 2.0 Europe

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on May 26, 2011
in Mobile 2.0 Europe and Workshop
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The Intel AppUpSM Application Lab: MeeGo series is coming back to beautiful Barcelona! Join us for the Mobile 2.0 Europe – openIDEAS Conference pre-events to learn how to create exciting experiences with MeeGo and the Intel AppUpSM developer program. MeeGo promotes innovation and portability across multiple device types, such as tablets, netbooks and smartphones. Developing for MeeGo presents a great opportunity to make money with your applications quickly and easily.

Join us at the spectacular Telefonica’s new R&D headquarters in Barcelona, Spain on Friday, June 17, 2011 for one of our FREE training sessions to learn about the benefits of joining the Intel AppUpSM developer program and developing for MeeGo. Two sessions are available to choose from, however please note that at this point in time we can only accept registrations from people that are actually attending the Mobile 2.0 Europe – openIDEAS Conference:

Friday, June 17: 11:00am – 1:00pm – Sala 1
Friday, June 17: 3:00pm – 5:00pm – Sala 1

General Agenda:

  • Check-in process will start 1 hour prior to each event at the Intel Booth. You should keep your proof badges to walk into the Workshop.
  • Session Content
    • Overview of the Intel AppUpSM center & Intel AppUpSM developer program
    • Overview of MeeGo, including technical MeeGo details
    • Introduction Intel AppUpSM Software Development Kits (SDKs)
    • Validation process including some tips & tricks and Introduction of Intel Developer Tools
  • Talk to Intel engineers about your specific code & questions with an information Q&A session

Location Information:

  • Diagonal 00 is located at Telefonica’s new R&D headquater, Diagonal 00, Barcelona, Spain (Click here for location map and directions)

Seating for the event is limited to registered attendees—so register now.

Early Bird tickets are avialable at 199 Euroes until 29.05.2011 midnight CET! After the 29th of May tickets for dotopen members will be 299 Euros.

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Announcing Mobile 2.0 Europe 2011 Conference

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on May 2, 2011
in Uncategorized
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Mobile 2.0 Europe – openIDEAS Conference is a Two-Day Event on June 16-17th, 2011 exploring the Future of Mobile Development and Innovation of an ever-changing Mobile Ecosystem.

The conference brings together thought-leaders and aspiring mobile talent to discuss innovation, business and technology in the mobile industry. The event will be taken place at the spectacular “Diagonal 00″ – the new Telefonica R&D Catalunya Headquarters.

The first day is a full conference day including keynotes, panels and startup pitches, the second day is a developer day including four simultaneous  workshop tracks (each for 50 persons) and a full day business track to learn all about how to make money with apps.

Visual Program Mobile 2.0 openIDEAS

Themes this year include:

The Future of Mobile
What are the big trends and challenges in the industry? How is the mobile ecosystem evolving?

openIDEAS on Entertainment
From games to social media: new opportunities in 
mobile content distribution

openIDEAS on Education
What is the role of mobile apps in education? Are tablets going to change the way we learn?

openIDEAS on OpenData / OpenCities
The city as a giant producer of data: how can collaboration between citizens and institutions improve urban living?

The Mobile 2.0 Europe – openIDEAS Conference is an opportunity to connect to industry leadership and fellow innovators and broaden your C-level relationships with senior technologists.

Check the speakers’ page for latest speaker confirmation updates.

Book your tickets now!
Early Bird tickets (valid until 29.05.2011 midnight CET!) are available at 199,-Euro for a two-day pass (including keynote presentations, panels, AppCircus app pitches and networking. Day 2 free choice of workshops – first come first serve, business track presentations and networking. Coffee, lunch & networking cocktail for 2 days). After the 26th of May tickets for dotopen members will be 299 Euros.

We’re inviting any interested mobile app CEO’s and CTO’s to share their experiences with us on stage.

If you’re interested to speak, pitch or sponsor, please get in touch with us.

 

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