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Mobile 2.0 Europe – openIDEAS – Final Program!

We are proud to present the final program of the 2011 edition of Mobile 2.0 Europe – openIDEAS Barcelona, on June 16 & 17, 2011, a two-day conference for visionaries and builders exploring the Future of Mobile Development and Innovation of an ever-changing Mobile Ecosystem. The event is taking place at the spectacular “Diagonal 00″ – the new Telefonica R&D Catalunya Headquarters.

The first day of Mobile 2.0 Europe – openIdeas 2011 will be devoted to the talks of distinguished members of the mobile industry who will analyze the present and future of the innovation in technology and the mobile market in keynotes, panels and startup pitches.

Download the Program (PDF 376 KB)

Some of the speaker highlights include:

Peter Vesterbacka, “Mighty Eagle” of Angry Birds.
Carlos Domingo, CEO Telefónica I+D.
Di-Ann Eisnor, VP Platform and Partnerships, Waze.
Jyri Engeström, Founder and CEO of Ditto.
Usman Haque, Director Haque Design + Research Ltd, Founder and CEO of
Fadi Bishara, Founder of Blackbox / Founder & CEO at techVenture, Inc.
Colin McElwee, Managing Director and Co-Founder of
Talmon Marco, CEO and Founder Viber.
Assaf Biderman, Associate Director of the SENSEable City Laboratory at MIT.
Petra Söderling, Founder and Chairman of the Board, Mobile Brain Bank.
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur, Founder and The Next Web. Jacques van Niekerk, CTO MIH Internet Group, and CEO at MIH SWAT – both divisions of the Naspers group.

And many more C-level participations from industry experts on the mobile app economy by companies such as Vision Mobile, Bluenove, FjordDistimo, Scoreloop, Future Platforms, Robot Media, Gbanga, Siine, Seesmic, SoundCloud, Tingle, uxebu, yuilop, Mobialia, skobbler, and many more…

Check the speakers’ page for complete speaker list, bio’s and latest confirmation updates.

We’re closing the first day with an edition of AppCicus, the competition and showcase that travels through more than 50 cities around the world in order to promote and reward the best apps. The selected apps that will present at the event will be announced on our blog soon, so stay tuned.

The second day is a developer day including four simultaneous workshop tracks (each for 50 persons) with – amongst others – sesssions from Intel, BlackBerry, BlueVia and a full day business track to learn all about how to make money with apps.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

About Mobile 2.0 Europe

Mobile 2.0 is an initiative to bring the entrepreneurs of the mobile industry together. A place where top leaders, industry experts, startups, developers and companies share their points of view about the present and the future of Innovation and Development in an ever changing mobile ecosystem. The first Mobile 2.0 Conference was held in the year 2006 in the City of San Francisco. Mobile 2.0 Europe is presented by dotopen and the Mobile 2.0 Advisory Board. To read more about Mobile 2.0 Europe, please visit the about page.

About AppCircus

AppCicus is a unique global travelling showcase of the most creative and innovative apps presented by their creators during some of the most influential international events in mobile/web. AppCircus is open to developers, startups and any other organization and offers each participant a chance to get a nomination to the Mobile Premier Awards. AppCircus is powered by dotopen.



Intel workshops at Mobile 2.0 Europe – openIDEAS

Intel AppUpSM Application Lab is coming back to Barcelona after the last exceptional reception during the Mobile World Congress. We are offering 2 different workshops next June 17th 2011, at the Mobile 2.0 Europe 2011 Conference. Take advantage of this new opportunity to get involved with the latest tools and new resources available.

To participate, you need to get registered at the Main Conference Mobile 2.0 Europe. After that you will be able to join us in Barcelona at any our 2 workshops at the Telefónica R+D Building, Diagonal 00 , next Friday June 17th 2011. You will be taught about the new opportunities that Intel AppUpSM developer Program (IADP) offers and will see a DEMO on how to submit your Meego applications into Intel AppUpSM Center.

The 1st Workshop #1 will start at 11:00 hs, and the 2nd Workshop #2 at 14:00 hs.CET.

To join us on those Workshops you will need to get previously registered through the official Intel AppUpSM Events website. The registration for the Intel AppUpSM Application Labs is mandatory and for FREE in order to assist to the Workshops. After you will to get your ID and get Log-in through our portal, you will confirm your attendance to any of the 2 proposed sessions, being your names automatically keep recorded into our Data Base.

During these 2 sessions you will learn how to develop for Intel AppUpSM Center.

Beside you will be teach about all the possibilities to monetize your applications, get real code examples in our training sessions and talk with Intel engineers.

Join us and bring your questions to share them with Intel specialist!

Day 1 “IMAGINE” – June 16th [8:30 - 20:00].Look for Intel Booth and get registered in our Intel AppUpSM Application Labs [Workshop #1 & Workshop#2 registration] for June 17th 2011.

Day 2 “BUILD” – June 17th [8:30 - 10:55]. Workshop #1 & Workshop#2 registration – We will start the Intel AppUpSM application Labs registration @Intel Booth. Where: the main Conf Room during June 16th and June 17th 2011. We will provide – Proof Badges to confirm your attendance Networking & discussion slot. Get in touch with other developers @the Mobile 2.0 Event.

Day 2 “BUILD” [13:30 - 13:55]. Workshop#2 registration – We will start the Intel AppUpSM application Labs registration @Intel Booth. Where: the main Conf Room during June 16th and June 17th 2011. We will provide – Proof Badges to confirm your attendance.  Networking & discussion slot. Get in touch with other developers @the Mobile 2.0 Event.

Workshop #1 – Morning

11:00 – 13:00. Intel AppUpSM Center and Intel AppUpSM developer program description. Introduce you on how to create your Meego Based applications through Intel AppUpSM Center.  Live Demo on how to submit your applications at Intel AppUpSM Center.

DEMO: How to submit your applications. Tools Introduction. Intel Code validation. Q&A slot for your doubts and questions.

Workshop #2 – Afternoon

14:00 – 16:00. Intel AppUpSM Center and Intel AppUpSM developer program description. Introduce you on how to create your Meego Based applications through Intel AppUpSM Center.  Live Demo on how to submit your applications at Intel AppUpSM Center.

DEMO: How to submit your applications. Tools Introduction. Intel Code validation. Q&A slot for your doubts and questions.

DEVELOPERS, Call for action! Please register to our sessions at Intel AppUP Application Lab. Please notice you must acquire your Mobile2.0 tickets.

If you want to participate on any of those available FREE Workshops, please follow the instruction here. [PDF step by step].

Two FREE tickets for Mobile 2.0 Europe will be raffled, Intel courtesy. Room space is limited and tickets runs out quickly. Do not miss this unique opportunity to learn directly from Intel experts!

Get Mobile 2.0 Europe tickets here.

*Intel and Intel AppUpSM are trademarks of Intel Corporation EEUU and other countries


BlueVia’s workshops at Mobile 2.0 Europe – openIDEAS

Leading app-developing platform, BlueVia, will participate on 17th June at Mobile 2.0 Europe – openIDEAS with two workshops. This day, the event will be dedicated to help developers, team leaders, startups, and any other member of the mobile ecosystem to monetize apps.

BlueVia is Telefonica’s new global platform which offers developers access to its network capabilities to create software and services. Through BlueVia’s APIs, developers can create both Web and mobile applications, which can be commercialized in any country where BlueVia is present, providing them with access to more than 280 million customers worldwide and offering the capacity to get recurring income for the use of Telefonica’s net.

Monetizing Apps with BlueVia: from first click to first win

Description: Developers will learn how to get started with BlueVia, including registration, claiming APIs keys, launching apps, setting prices and subscription rates, and finally how to get revenue generated transferred to their bank or PayPal account.

Coding Network-as-a-Service APIs with BlueVia

Description: Developers will learn how to program NaaS APIs using BlueVia, including a live coding session on programming SMS sending/receiving apps with Java.


Native apps vs. web apps

On day 2 at Mobile 2.0 Europe – openIDEAS conference, Tom Hume, Managing Director of Future Platforms, will lead a session on the diference between native apps and web apps.

“Native apps vs. web apps” is an ongoing debate in the world of mobile. Fragmentation arising from a proliferation of new platforms presents service providers with a challenge: how to efficiently deliver the best experience to the largest audience.

At Future Platforms, we’ve been building native apps and mobile web sites for 10 years and we feel the pain it causes. In the last year we’ve worked on HTML5, iOS, Android, Qt, Windows Phone 7, Nokia WRT and WebSDK, and HP WebOS.

Whilst the web is and will continue to be the best means of delivering content to a wide range of devices and contexts, we don’t think it’s the best way to deliver applications as broadly. In a world where user expectations of mobile UI are driven by the native user interface, emulating this native UI with a precarious stack of HTML, CSS and JavaScript is inefficient, cumbersome and inaccurate. And in a world where different platform vendors strongly differentiate their devices on software UI, it’s also foolish to pretend that we should be delivering the same UI everywhere.

The web is interesting: no device launches without a web runtime nowadays. In my talk at Mobile 2.0, I’ll present an approach we have developed internally which we think lets us deliver a user experience surpassing that of the mobile web, cheaper and better than doing per-platform native applications. And I’ll demonstrate how a large real-world app launched in this way was quicker to write, easier to design, and a better user experience than a web version could have delivered.

About the speaker

Tom is Founder of Future Platforms, a 10-year old software company which herds mobile products along the long path from concept to launch. This year FP has been working for Orange, CNBC, the BBC, Nokia, LastMinute, and a host of others.  He holds a D&AD Silver Nomination for his work in interactive media and writes online at


BlackBerry will show its capabilities for developers

Developing for BlackBerry’s OS is the way to approach millions of users in Latin America, North America, India and Europe. All of them are markets where the use of RIM’s devices is widely extended.

BlackBerry’s PlayBook will be one of the most used tablets by professionals all over the world, a great opportunity to develop innovative and useful apps.

These are the workshops BlackBerry will do at Mobile 2.0 Europe – openIDEAS:

Doing More with BlackBerry Messenger

This session outlines how to make your app stickier and extend the reach of your application through integration with the new BBM Social Platform.

Developing for the BlackBerry PlayBook

This introductory session covers the different options for developing and distributing apps for the BlackBerry PlayBook including Adobe AIR, HTML5, BlackBerry WebWorks and the Native Developers Kit.


Using OpenStreetMap data for Location Based Service Apps

On day 2 of Mobile 2.0 Europe – openIdeas Conference Philipp Kandal, CTO & co-founder of skobbler, will do a workshop on OpenStreetMap for Location Based Service Apps.

OpenStreetMap is becoming the Wikipedia of maps and with its massive growth many developers are switching over from expensive commercial map providers to free OpenStreetMap data.

This workshop is targeted to CTOs, Product Managers and developers who want to use OpenStreetMap data in their apps. It will provide a hands-on guide on how to achieve this and how to avoid the most common mistakes in implementing the data.


  • OpenStreetMap in a nutshell (User growth, Data growth)
  • Key benefits / risks compared to commercial map data
  • Use-cases for OpenStreetMap data (Points of interest, Street Maps, Routing, Outdoor apps)
  • OpenStreetMap APIs (export data, import data)
  • Third Party APIs that make using the data easier
  • Most important Open Source projects to build a complete mapping stack for free (Mapnik, OpenLayers)
  • OSM license in a nutshell and requirements for commercial use of the data (Attribution, Mixing of data)

Target audience

  • CTOs
  • Product Managers
  • Developers of mobile applications
  • Back-end and database developers

Market Shifts In Content Distribution

On day 2 (June 17th), the Mobile 2.0 Europe – openIDEAS Conference program will be focused on helping developers, marketing professionals, project leaders as well as any other member of the mobile ecosystem, to monetize apps. In the Business Track, Vincent Hoogsteder, co-founder of Distimo will do a session on “Market Shifts In Content Distribution

Mobile is one of the most competitive markets in the world right now. On all levels of its value chain, players are heavily competing and introducing new product innovations at a rapid pace. The field of mobile content distribution has seen dramatic changes over the last years, kicked off by the launch of the world’s first app stores. In this presentation we will go into the most relevant trends regarding content distribution & monetization in app stores. Based on our daily analysis of the major stores in the market we will go into our most
recent findings and shed light on what we feel comes next.

Distimo will also do a workshop on ”Monetization & Analytics In App Stores

In this workshop, Distimo will provide insights in the latest monetization trends across the various app stores. Based on these insights, Distimo’s free analytics tool Monitor will be demonstrated to show how developers can steer their app distribution in stores like the Apple App Store, Google Android Market, GetJar, Nokia Ovi Store,
BlackBerry App World and Windows Phone 7 Marketplace. Developers will learn what key data is important to track on a daily basis and what can be learned from closely monitoring competing applications.

About Distimo

Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the
mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics.


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