Archive for the 'Workshop' Category

Mobile 2.0 Europe – openIDEAS – Final Program!

We are proud to present the final program of the 2011 edition of Mobile 2.0 Europe – openIDEAS Barcelona, on June 16 & 17, 2011, a two-day conference for visionaries and builders exploring the Future of Mobile Development and Innovation of an ever-changing Mobile Ecosystem. The event is taking place at the spectacular “Diagonal 00″ – the new Telefonica R&D Catalunya Headquarters.

The first day of Mobile 2.0 Europe – openIdeas 2011 will be devoted to the talks of distinguished members of the mobile industry who will analyze the present and future of the innovation in technology and the mobile market in keynotes, panels and startup pitches.

Download the Program (PDF 376 KB)

Some of the speaker highlights include:

Peter Vesterbacka, “Mighty Eagle” of Angry Birds.
Carlos Domingo, CEO Telefónica I+D.
Di-Ann Eisnor, VP Platform and Partnerships, Waze.
Jyri Engeström, Founder and CEO of Ditto.
Usman Haque, Director Haque Design + Research Ltd, Founder and CEO of Pachube.com.
Fadi Bishara, Founder of Blackbox / Founder & CEO at techVenture, Inc.
Colin McElwee, Managing Director and Co-Founder of Worldreader.org.
Talmon Marco, CEO and Founder Viber.
Assaf Biderman, Associate Director of the SENSEable City Laboratory at MIT.
Petra Söderling, Founder and Chairman of the Board, Mobile Brain Bank.
Boris Veldhuijzen van Zanten, Serial Internet Entrepreneur, Founder TwitterCounter.com and The Next Web. Jacques van Niekerk, CTO MIH Internet Group, and CEO at MIH SWAT – both divisions of the Naspers group.

And many more C-level participations from industry experts on the mobile app economy by companies such as Vision Mobile, Bluenove, FjordDistimo, Scoreloop, Future Platforms, Robot Media, Gbanga, Siine, Seesmic, SoundCloud, Tingle, uxebu, yuilop, Mobialia, skobbler, and many more…

Check the speakers’ page for complete speaker list, bio’s and latest confirmation updates.

We’re closing the first day with an edition of AppCicus, the competition and showcase that travels through more than 50 cities around the world in order to promote and reward the best apps. The selected apps that will present at the event will be announced on our blog soon, so stay tuned.

The second day is a developer day including four simultaneous workshop tracks (each for 50 persons) with – amongst others – sesssions from Intel, BlackBerry, BlueVia and a full day business track to learn all about how to make money with apps.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

About Mobile 2.0 Europe

Mobile 2.0 is an initiative to bring the entrepreneurs of the mobile industry together. A place where top leaders, industry experts, startups, developers and companies share their points of view about the present and the future of Innovation and Development in an ever changing mobile ecosystem. The first Mobile 2.0 Conference was held in the year 2006 in the City of San Francisco. Mobile 2.0 Europe is presented by dotopen and the Mobile 2.0 Advisory Board. To read more about Mobile 2.0 Europe, please visit the about page.

About AppCircus

AppCicus is a unique global travelling showcase of the most creative and innovative apps presented by their creators during some of the most influential international events in mobile/web. AppCircus is open to developers, startups and any other organization and offers each participant a chance to get a nomination to the Mobile Premier Awards. AppCircus is powered by dotopen.

 

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HTML5 mobile development

HTML5 has become one of the trendiest topics. The promise of simplifying design and development due to new tags has created an enormous impact on the media and more than a few developers have grown expectations around it.

Nikolai Onken, Co-founder, JavaScript company uxebu, will do a workshop on day 2 of Mobile 2.0 Europe – openIDEAS about the use of HTML5 in developing apps.

A quickstart into cross-platform HTML5 mobile development.

We all want to target more than one platform when developing mobile apps and the only widespread “platform” you can use to achieve this is the browser running JavaScript and HTML5.

In this workshop Nikolai Onken, will give you an overview of how to write mobile apps using HTML5, the different useable runtimes, frameworks and patterns that have proven to be helpful in mobile development.

You will dive into PhoneGap, writing mobile ready JavaScript, debugging and testing apps and maybe even start looking into how to breathe more life into your apps through talking to hardware.

After this workshop you will have a good overview of how and where to start when diving into mobile development and what the proper tools are for you to get the job done.

About Nikolai Onken, Co-founder, JavaScript company uxebu.

Nikolai has been developing web applications since 1997 and since then continuously been involved with open source projects such as the Dojo Toolkit. Since 2008, mobile cross platform development has been the primary focus of Nikolais work and he is pushing the browser as platform forward through projects like HumanAPI. Bein a co-founder of Europe based JavaScript company uxebu, Nikolai now is developing tools (apparat.io) for developers to make mobile HTML5 development easier. You can find him at one of the many JS events if he’s not building mobile JavaScript applications reading or controlling hardware.

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Social Media enabled Apps

On day 2, Mobile 2.0 Europe –openIDEAS Conference will be dedicated to help developers, managers, team leaders, companies, startups and any other member of the mobile ecosystem, to improve their projects.

Alberto Alonso Ruibal, founder of Mobialia, will do a workshop on integration between apps and Social Media, based on Mobialia’s experience developing apps that use Social Media to enrich user experience.

Workshop on Building Social Media Enabled Apps on Android

Alberto Alonso Ruibal is developing RadioMe in cooperation with Martin Varsavsky. This app is a “radio” app that plays your music mixed with you social news from Twitter, Facebook, LinkedIn, etc. (readed using Text-to-Speech synthesis). Alberto will use the experience developing this app to speak about how to integrate Social Media on Android Apps:

- Why integrating Social Media on your app

- A simple example, the share button

- Twitter, LinkedIn, Facebook API Integration

- Using Social Media for user authentication

About Alberto Alonso Ruibal.

Alberto is a Spanish Telecommunication Engineer. He worked many years as J2EE developer and ERP consultant. On 2010 he founded Mobialia, a startup specialized on Android applications. On Mobialia he developed apps like Mobialia Chess, the Internet Chess Club Android app, Gas Stations Spain, and many more. Now he is also cooperating with Martin Varsavsky on RadioMe, the Android app radio that plays your social media news.

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Intel workshops at Mobile 2.0 Europe – openIDEAS

Intel AppUpSM Application Lab is coming back to Barcelona after the last exceptional reception during the Mobile World Congress. We are offering 2 different workshops next June 17th 2011, at the Mobile 2.0 Europe 2011 Conference. Take advantage of this new opportunity to get involved with the latest tools and new resources available.

To participate, you need to get registered at the Main Conference Mobile 2.0 Europe. After that you will be able to join us in Barcelona at any our 2 workshops at the Telefónica R+D Building, Diagonal 00 , next Friday June 17th 2011. You will be taught about the new opportunities that Intel AppUpSM developer Program (IADP) offers and will see a DEMO on how to submit your Meego applications into Intel AppUpSM Center.

The 1st Workshop #1 will start at 11:00 hs, and the 2nd Workshop #2 at 14:00 hs.CET.

To join us on those Workshops you will need to get previously registered through the official Intel AppUpSM Events website. The registration for the Intel AppUpSM Application Labs is mandatory and for FREE in order to assist to the Workshops. After you will to get your ID and get Log-in through our portal, you will confirm your attendance to any of the 2 proposed sessions, being your names automatically keep recorded into our Data Base.

During these 2 sessions you will learn how to develop for Intel AppUpSM Center.

Beside you will be teach about all the possibilities to monetize your applications, get real code examples in our training sessions and talk with Intel engineers.

Join us and bring your questions to share them with Intel specialist!

Day 1 “IMAGINE” – June 16th [8:30 - 20:00].Look for Intel Booth and get registered in our Intel AppUpSM Application Labs [Workshop #1 & Workshop#2 registration] for June 17th 2011.

Day 2 “BUILD” – June 17th [8:30 - 10:55]. Workshop #1 & Workshop#2 registration – We will start the Intel AppUpSM application Labs registration @Intel Booth. Where: the main Conf Room during June 16th and June 17th 2011. We will provide – Proof Badges to confirm your attendance Networking & discussion slot. Get in touch with other developers @the Mobile 2.0 Event.

Day 2 “BUILD” [13:30 - 13:55]. Workshop#2 registration – We will start the Intel AppUpSM application Labs registration @Intel Booth. Where: the main Conf Room during June 16th and June 17th 2011. We will provide – Proof Badges to confirm your attendance.  Networking & discussion slot. Get in touch with other developers @the Mobile 2.0 Event.

Workshop #1 – Morning

11:00 – 13:00. Intel AppUpSM Center and Intel AppUpSM developer program description. Introduce you on how to create your Meego Based applications through Intel AppUpSM Center.  Live Demo on how to submit your applications at Intel AppUpSM Center.

DEMO: How to submit your applications. Tools Introduction. Intel Code validation. Q&A slot for your doubts and questions.

Workshop #2 – Afternoon

14:00 – 16:00. Intel AppUpSM Center and Intel AppUpSM developer program description. Introduce you on how to create your Meego Based applications through Intel AppUpSM Center.  Live Demo on how to submit your applications at Intel AppUpSM Center.

DEMO: How to submit your applications. Tools Introduction. Intel Code validation. Q&A slot for your doubts and questions.

DEVELOPERS, Call for action! Please register to our sessions at Intel AppUP Application Lab. Please notice you must acquire your Mobile2.0 tickets.

If you want to participate on any of those available FREE Workshops, please follow the instruction here. [PDF step by step].

Two FREE tickets for Mobile 2.0 Europe will be raffled, Intel courtesy. Room space is limited and tickets runs out quickly. Do not miss this unique opportunity to learn directly from Intel experts!

Get Mobile 2.0 Europe tickets here.

*Intel and Intel AppUpSM are trademarks of Intel Corporation EEUU and other countries

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More Speakers Added to Mobile 2.0 Europe – openIDEAS

If you haven’t decided yet to join the Mobile 2.0 Europe – openIDEAS conference in Barcelona on June 16th and 17th, 2011, check our latest info on confirmed speakers and program.

This week we added the following speakers to our program:

Fadi Bishara, Founder of Blackbox / Founder & CEO at techVenture, Inc.
Daniel Gurrola, VP Strategy Consumer, Orange.
Andrew Berglund, Executive Creative Director / Consultant at Andrew Inc.
Reimund Schmald, Marketing Manager EMEA Mobile Division of Nuance Communications Inc.
Jose Valles, Head of BlueVia, the new developer platform from Telefonica.
Matthias Sala, co-founder and CEO, Gbanga.
Ian Andrew Bell is the founder and creator of Tingle.
John Roberts, co-founder of Qustodian.
Gladys Chacartegui and Luis Villarejo, IT Project Managers, Community Initiatives at the Office of Learning Technologies (Universitat Oberta de Catalunya).
Philipp Kandal, CTO & co-founder of skobbler.

We are currently finalizing the program and will announce all details soon on our website.

We have some more speaker surprises joining our conference -to be announced soon, check this link for the complete speakers list.

On Day 2 we have the following workshops confirmed:

Learn all about Monetizing Apps or Coding Network-as-a-Service APIs with BlueVia. Read all about here.

What about Doing More with BlackBerry Messenger or learning how to Develop for the BlackBerry PlayBook, check all the details about the workshops with BlackBerry here.

And the Intel AppUpSM Application Lab is coming back to Barcelona after the last exceptional reception during the Mobile World Congress. Intel is offering 2 different workshops, check all details here.

More workshops sessions on the following topics below:
Using OpenStreetMap data for Location Based Service Apps
Market Shifts In Content Distribution
Performance Marketing for Mobile Apps Workshop
Performance Marketing for Mobile Apps Workshop

You can book your tickets at 299 Euros.

If you’re interested to speak, pitch or sponsor at Mobile 2.0 Europe – openIDEAS events, please get in touch with us.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

Follow @mobile20 on Twitter for latest news and updates.

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BlueVia’s workshops at Mobile 2.0 Europe – openIDEAS

Leading app-developing platform, BlueVia, will participate on 17th June at Mobile 2.0 Europe – openIDEAS with two workshops. This day, the event will be dedicated to help developers, team leaders, startups, and any other member of the mobile ecosystem to monetize apps.

BlueVia is Telefonica’s new global platform which offers developers access to its network capabilities to create software and services. Through BlueVia’s APIs, developers can create both Web and mobile applications, which can be commercialized in any country where BlueVia is present, providing them with access to more than 280 million customers worldwide and offering the capacity to get recurring income for the use of Telefonica’s net.

Monetizing Apps with BlueVia: from first click to first win

Description: Developers will learn how to get started with BlueVia, including registration, claiming APIs keys, launching apps, setting prices and subscription rates, and finally how to get revenue generated transferred to their bank or PayPal account.

Coding Network-as-a-Service APIs with BlueVia

Description: Developers will learn how to program NaaS APIs using BlueVia, including a live coding session on programming SMS sending/receiving apps with Java.

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BlackBerry will show its capabilities for developers

Developing for BlackBerry’s OS is the way to approach millions of users in Latin America, North America, India and Europe. All of them are markets where the use of RIM’s devices is widely extended.

BlackBerry’s PlayBook will be one of the most used tablets by professionals all over the world, a great opportunity to develop innovative and useful apps.

These are the workshops BlackBerry will do at Mobile 2.0 Europe – openIDEAS:

Doing More with BlackBerry Messenger

This session outlines how to make your app stickier and extend the reach of your application through integration with the new BBM Social Platform.

Developing for the BlackBerry PlayBook

This introductory session covers the different options for developing and distributing apps for the BlackBerry PlayBook including Adobe AIR, HTML5, BlackBerry WebWorks and the Native Developers Kit.

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Market Shifts In Content Distribution

On day 2 (June 17th), the Mobile 2.0 Europe – openIDEAS Conference program will be focused on helping developers, marketing professionals, project leaders as well as any other member of the mobile ecosystem, to monetize apps. In the Business Track, Vincent Hoogsteder, co-founder of Distimo will do a session on “Market Shifts In Content Distribution

Mobile is one of the most competitive markets in the world right now. On all levels of its value chain, players are heavily competing and introducing new product innovations at a rapid pace. The field of mobile content distribution has seen dramatic changes over the last years, kicked off by the launch of the world’s first app stores. In this presentation we will go into the most relevant trends regarding content distribution & monetization in app stores. Based on our daily analysis of the major stores in the market we will go into our most
recent findings and shed light on what we feel comes next.

Distimo will also do a workshop on ”Monetization & Analytics In App Stores

In this workshop, Distimo will provide insights in the latest monetization trends across the various app stores. Based on these insights, Distimo’s free analytics tool Monitor will be demonstrated to show how developers can steer their app distribution in stores like the Apple App Store, Google Android Market, GetJar, Nokia Ovi Store,
BlackBerry App World and Windows Phone 7 Marketplace. Developers will learn what key data is important to track on a daily basis and what can be learned from closely monitoring competing applications.

About Distimo

Distimo was launched shortly after the introduction of the first app store. App stores have clearly shown since that time that they are the way forward for content distribution. The app store model offers an enormous opportunity for developers to get their content out and dramatically improves content discovery by consumers. However, the
mobile market has long been characterized by fragmentation, which is also displayed in the wide range of mobile application stores that were launched from 2009 on. Distimo was founded to solve the challenges created by a widely fragmented app store marketplace filled with equally fragmented information and statistics.

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Performance Marketing for Mobile Apps Workshop

Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 15H (3pm) Stefan Bielau will lead a session on Performance Marketing for Mobile Apps“. This workshop is designed to provide mobile developers / publishers with an overview on the current opportunities to market an app efficiently and advice on the status quo for CPD campaigns.

Content:

  • - The discovery dilemma
  • - LTV & CPD: The importance of an app´s Lifetime Value & Cost-Per-Download
  • - Mobile performance marketing: networks, channels, pricings, best practice
  • - Mobile Marketing via “App Recommendation Networks”

Target audience

- developer and product managers of mobile applications
- brand and marketing manager, who are using mobile apps as a channel for marketing and communication

Book your tickets now! Tickets are currently available at 299 Euros for dotopen members.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

Follow @mobile20 on Twitter for latest news and updates.

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App Store Optimization (ASO) Workshop

On June 17th, Day 2 of the Mobile 2.0 Europe – openIDEAS conference in Barcelona, we are running four simultaneous workshop. At 12am Stefan Bielau will lead a session on “App Store Optimization (ASO) for mobile developers“, most probably the biggest headache currently for many developers.

 

This workshop is designed to increase the marketing impact and appearance of an application within an App Store. It will explain the importance of ASO in order to increase visibility for an app as well as its influence on SEO tactics.

Content:

  1. Why is it important?
  2. Overview on the current App Store ecosystem
  3. “ASO starts before development”
  4. ASO tool, including:
  • - Competitor analysis
  • - Metadata (Icon, name, description, keywords, screenshots, video, marketing material etc.)
  • - Cross-promotion with social networks
  • - Update strategy
  • - Votes, Review and Comments

Target audience:

  • – developer and product managers of mobile applications
  • - brand and marketing manager, who are using mobile apps as a channel for marketing and communication
  • - SEO specialists, who want to add another tools to their portfolio of mobile SEO

 

Book your tickets now! Tickets are currently available at 299 Euros for dotopen members.

Mobile 2.0 Europe – openIDEAS is supported by BlackBerry, BlueVia, Intel and Nuance.

Follow @mobile20 on Twitter for latest news and updates.

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