Mobile 2.0 Europe Conference

Presentation from José Luis de Vicente, Cultural Researcher at Medialab Prado in Madrid.

Keynote on the ‘Play’ theme by Prof. Atau Tanaka, Chair of Digital Media, Acting Director of Culture Lab in Newcastle.

Presentation from Regine Debatty – we-make-money-not-art.com.

Presentation of Ted Morgan, CEO & Founder of Skyhook Wireless as an introduction on the Context theme.

An overview of the ways in which mobiles are used for social change. Contact mobileactive.org for more information.

Here’s the Mobile 2.0 Europe presentation of Tom Raftery, Lead Analyst of GreenMonk, the Energy and Sustainability practice of RedMonk.

Last week we announced six startups to present at Mobile 2.0 Europe Demo Launch Pad, including Distimo (Utrecht), Layar (Amsterdam, Pikkoo (Oulu), theChanner (Barcelona) and vulevu (Berlin). appswork (Santa Clara / London) informed us they  preferred to withdrew from the Mobile 2.0 Start-up Showcase as of now which left us with one more slot.

We had the plan to invite 1 or 2 more demo wildcards and set up a simple 24 hrs. voting contest on twitter. The startup that got most traction the following 24 hrs. would receive the wildcard.

beamME won easily the wildcard contest thanks to their huge fan-base. We liked Zensify most for their engagement with their community (and for a great app!), and last but not least we opted for NearYoo as the underdog with a lot less votes but focusing on pitching their idea in a 140 character tweet – try it yourself – we just go for this kind of simplicity & forward thinking spirits!

So, here they are: 3 more startups to pitch next week in Barcelona!

Based in New York City, rmbrME is best known for developing the breathtakingly simple beamME, beamME Pro, CV and Pitch for the iPhone/iPod Touch – the world’s most popular professional mobile contact exchange service.  beamME enables seamless business networking between any device without requiring special hardware, software or registration. Founders Gabe Zichermann and Christopher Cunningham’s philosophy is that Mobile Business Networking only works when it is device, carrier and social network independent and clearly focused on the needs of the professional user.

With Zensify you can view your social networks — Facebook, Twitter, YouTube, Flickr, Digg, Delicious, Photobucket, and 12seconds  — in one time line, search across your entire social graph (not just single service), track topics across all services, unearth trends, and also update both Facebook and Twitter simultaneously.

Zensify also approaches trends with a twist. Instead of simply displaying a list of trending topics on Twitter, Zensify offers up a tag cloud that is an aggregate real-time view of trending topics across all available social networks.

Nearyoo brings the “Real Time >Where” to the twittosphere. While most of the attention around the ’statusphere’ has gone to the “Real Time web” / informational aspect of it, Nearyoo allows twitter users to very easily locate themselves and multiply chances of meetups in the Real World (TM). No need for GPS, wifi triangulation or to install a new application: users just keep twittering, but use “location tags” like ‘>’ to notify where they are: “Going to the >Jamboree, Barcelona<”. You’re then located on the map, but only when you choose so !
Nearyoo also introduces its own breed of nifty tiny urls that are self-explanatory : e.g. http://near.st/in/NewYork brings up a map of located users in this given city. Follow @nearyoo, and start sharing your >location !